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Promoting sustainable development in developing countries represents an ambitious, broad and complex challenge. One of the major difficulties encountered is the huge task of convincing all   stakeholders in the value chain  to  adopt an improved and more efficient production model (that might require more investments) and look at long term return on investment in an economy where stability might not be totally guaranteed.


However difficult this might be, promoting Sustainable Development is important and achievable. If we should compare the adverse effect of not taking the decisive step now against the cost of doing so; we will all agree that it is far more economical to thread the path of Sustainable Development.


The solution to achieving sustainable development lies in the “WILL”.  The Will to prioritize Social Development and promote the values it adds to the economy.