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				Promoting sustainable development in developing countries 
				represents an ambitious, broad and complex challenge. One of the 
				major difficulties encountered is the huge task of convincing 
				all   stakeholders in the value chain  to  adopt an improved and 
				more efficient production model (that might require more 
				investments) and look at long term return on investment in an 
				economy where stability might not be totally guaranteed.   
				
				However difficult this might be, promoting Sustainable 
				Development is important and achievable. If we should compare 
				the adverse effect of not taking the decisive step now against 
				the cost of doing so; we will all agree that it is far more 
				economical to thread the path of Sustainable Development. 
				   
				
				The solution to achieving sustainable development lies in the “WILL”.  
				The Will to prioritize Social Development and promote the valuesit adds to the economy. |